Source : [[Confessions of an Advertising Man]] MOC : [[ÉCRITURE]] Auteur : [[David Ogilvy]] Date : 2024-12-10 *** ## Minimiser la friction est la clé pour être lu To get the reader to keep reading, you should minimize friction as much as you can. Use short paragraphs to manage reader’s fatigue. Use bold or italic font to highlight key words or paragraphs. And feel free to add illustrations if they are relevant.