Source : [[Confessions of an Advertising Man]] MOC : [[ÉCRITURE]] Auteur : [[David Ogilvy]] Date : 2024-12-10 *** ## Les photos capturent l'attention des lecteurs Pictures are a great way to hook your reader. You want them to see the picture and immediately ask themselves “What’s going on?”. It’s called the story appeal. Ideally, use photographs as they’re more appealing, memorable and believable. They should be simple, coloured and focused on a single element. Avoid close-up faces and abstract elements. Before publishing your copy, try out your layout to prevent any bad surprises.