On being careful with labels see Israetel 2019, p. 96-99. *** Our society is filled with labels and preconceived ideas that everyone uses on a daily basis without any clue of what behind it in terms of studies, science and research. For instance: - Ventilating a room is bad for your health - 'Catching cold' - BIO & OGM labels If a label is used frequently by many people without second thoughts, it's worth taking a look at evidence behind it to make up your own mind.