MOC: [[Reframing Society]] *** I noticed for several weeks so many people with a Basic-Fit bag in the subway, that's actually shockingly crazy. Basic-Fit is a basic gym company with gyms all over, especially in the big city I live in. I believe they giveaway these bags for each new subscription, which is a genius marketing idea. The bag has an orange colour that is quite unsual and can't be mistaken. The main takeaway? Brands are part of our identity. We purchase Apple devices because we want to show the world we can 'Think Different'. We wear the Basic-Fit bags because everybody should know we're working out, taking care of our health and becoming a better version of ourselves. I personally think it conveys a very positive message when the brand has a positive influence on people's lives.